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Learn digital marketing strategy, content management systems, SEO, social media, email, and analytics for online growth.
This course combines practical digital marketing with CMS skills so learners can plan campaigns, publish content, optimize pages, and measure performance. It is useful for business owners, marketers, and learners building employable digital skills.
Marketing principles, Digital landscape, Customer journey, Strategy
On-page SEO, Off-page SEO, Technical SEO, Keyword research, Tools
Platform strategies, Content planning, Community management, Influencer marketing
Content strategy, Blogging, Video content, Copywriting, Distribution
List building, Campaign creation, Automation, Segmentation, Analytics
Google Ads, Facebook Ads, Retargeting, Budget optimization, A/B testing
Google Analytics, Conversion tracking, Reporting, ROI measurement
Want the module breakdown, schedule details, and admissions follow-up for this program? Enter your details below and we will send the curriculum.
Instalment options available - speak with customer care.
Digital marketing and CMS pathway
All LevelsPlan, create, publish, and measure social media campaigns for brands, SMEs, creators, and community growth.
All LevelsLearn paid search strategy, keyword planning, ad structure, landing page alignment, and campaign performance tracking.
All LevelsLearn list building, email copy, automation, segmentation, deliverability, and campaign reporting.
Apply for the standard admissions route, or speak with our team if you need help choosing the right schedule, payment plan, or scholarship path.